Twitter likes are something interesting. To those who give them, they are seen as something that is fleeting; a momentary blip on their social media activities. But, for those that are running a social media account, these likes are so much more. They are an affirmation. They are a positive thumbs up. They are an interesting way to gauge your audience and where it needs to go. Therefore, individuals that run these accounts are well aware of what the value in these likes are and the momentum that they can bring to a page. They should not be underestimated.
Twitter likes are a great way to share a message with a wider audience. The reason? The likes actually garner the attention of others on their own accounts. An individuals friends or followers will see the like and may take notice of a page. If this is the case, then, a single like can have exponential reach and can really build momentum that goes far beyond that singular like. Therefore, if an account administrator is not going after these likes in a concerted way, or purchased way, they are not taking advantage of the potential that comes from it. These momentum builders, then, should be seen as something to acquire not to ignore. The value far outweighs the effort, energy, and sometimes money in getting them.